Interviewed about Apple's 2008 Success

I’ve been interviewed over at Matthew Mizzi’s blog. I was asked a few questions about Apple’s amazing financial success (pdf) over the year 2008. For the first time ever, they’ve made over $10b. Read a little about how they made so much money in 2008 in... the interview.

For any company, that’s a lot of money, but for a computer company, that’s phenomenal. It’s a combination of great products, great design, but also excellent marketing and branding.